The document found on http://www.ctahr.hawaii.edu/oc/freepubs/pdf/fst-42.pdf was prepared in an effort to provide guidance to consumers and members of the food industry in understanding radioactive contamination in the wake of Japan’s nuclear power disaster on March 11, 2011. The information contained in this document reflects the accepted thinking of the general scientific community based on scientific data up to April 19, 2011. These research data were updated a year later on April 2, 2012 to determine if changes in consumer attitude and behavior occurred. Results of our studies indicate that a year of outreach using truthful, science-based statements did not seem to alter people’s behavior toward radioactive contamination and food. In many cases, they became more nervous and suspicious.
Emotions clearly affected both the level of interest in buying foods from Japan, and the ability to perceive differences in the persuasiveness of messages. Radioactivity and food just do not mix.
A brief abstract of a presentation on this subject is shown.